Icon International Initial Assignment: The senior management at Icon International needed marketing materials to explain how barter worked and how it could benefit potential clients. Solution: The Magazine Works team learned as much as possible about different transactions and Icon’s creation solutions to help companies dispose of unwanted assets. We proposed “A Year in Review” to highlight the products and explain how they worked. We interviewed existing clients and asked them to go on record in their profiles. We’ve now done ten years of “Year in Reviews”. Result: The third party endorsement became one of Icon’s most powerful tools in gaining new customers and retaining existing ones. Subsequent Assignment: We wrote and produced a small book about Barter as a gift for clients. We contributed to the corporate web site, did an advertising campaign, helped with the strategic plan and worked on a number of sales presentations.