Van Kampen Investments Assignment: Van Kampen Investments wanted to reward and retain top independent brokers who traditionally sold over two million dollars worth of Van Kampen Mutual Funds. Their initial intent was to provide a lifestyle magazine dedicated to wealth with the feel of a coffee table book. Solution: The Magazine Works team met with the client and proposed a different creative approach. In a worsening economy, we suggested combining leisure articles with some “news to use” so brokers would be able to protect their books of affluent clients. We convinced the client to use illustration and higher production values to create a special look. Result: Independent brokers felt the Van Kampen team had done much more for them than any of the competitors and the good will was reflected in the volume of funds sold.